Remnant space advertising, also known as remainder and last-minute advertising, consists of filling unused advertising space and time slots. Essentially, remnant ads are advertising spaces that media companies are hard-pressed to sell for one...
Direct mail marketing is a marketing strategy that uses direct communication and information distribution to target existing or potential customers via mail outs such as flyers, pamphlets, and catalogues. Despite what most people under the age of...
While social media sites have been garnering much of the marketing and advertising attention over the past few years, it’s important to remember that direct mail marketing reaches the largest segment of the population, providing...
Are you trying to reach more prospects through your direct mail marketing campaign? Have you run out of creative direct mailer ideas? You’ve come to the right place. There are many helpful and creative direct mail marketing ideas that will inspire...
If you’re looking to market to your current customer base and appeal to new prospects, you may be in the market for some type of advertising campaign. While you may be leaning towards promotion through social media since that’s the most popular...
Millennials, Millennials, Millennials. The conversation for at least the last half-dozen years or so has been centered around how to cater to what has become the most prominent group in America, and ultimately the world. For marketers, Millennials...
Don’t let the decrease in annual direct mail pieces being sent deter you from including direct mail into your marketing plans. As a marketer, it should do the opposite and make you excited that because fewer pieces are going out, less clutter is...
Direct mail marketing is when a mail service delivers promotional printed material to a brand’s prospect audience. The goal of direct mail marketing campaigns is to use brochures, catalogs, postcards, newsletters, cards, and sales letters to get a...
Direct mail marketing continues to play a significant role in the strategies of U.S companies to the tune of $45 billion each year. That’s a clear indication that not only is direct mail important, but that it works and companies realize the...
It’s no accident that direct mail has been able to stand the test of time. Even with the advent of digital technology and the social media craze, direct mail marketing still stands as one of the top methods for reaching consumers. The foundation...