Podcast and programmatic audio advertising is just beginning to hit its stride and it can be a high-performance channel for any brand. According to Nielsen, 78% of the consumers surveyed don’t mind hearing podcast ads, and 62% would consider buying a product after hearing an ad. Unskippable 30-45 second creative not only help communicate the opportunity your brand offers but also drives home a call to action that can’t be missed. Third party audience targeting allows for behavioral (a specific action taken by a consumer), contextual (podcasts by topic), and/or geo-based (such as local drive time news). Podcasts create the opportunity for focused contextual advertising as well as for more general brand messaging. According to a recent industry study, 48% of those surveyed said they pay more attention to podcast ads than ads on any other form of media.