Our team has worked with dozens of professional copywriters and seen thousands of direct mail campaigns that have both been successful and that have failed miserably.
We know which copy concepts work and which ones have historically failed, helping you avoid the pitfalls before your campaign goes in the mail.
We’re also experts in design and production. This gives you options when it comes to how your mailing is going to look. Full color or simple text? Envelope or self-mailer? Personalized or generic? Multi-piece or single-piece mailer? The options are virtually endless and can get confusing. But with North American Media, you have a partner that will help guide you through the process to the best strategy for your direct mail package.
Mailing List Media Buying
When the mailing list is on point and selected properly and the mailing piece evokes the correct emotional response with your prospect, then the magic happens, and you create new customers.
With over 75,000 different lists on the market and unlimited creative strategies, it’s of utmost importance to use an experienced list broker, like North American Media, to help navigate the mailing list environment. Don’t fall for online list solutions with tons of bells and whistles that look just right. Those are “one and done” companies that will take your investment capital and will blame your mail piece for lack of response. Those lists can’t work plain and simple.
Mailing lists are summarized on data cards which gives a lot of information, but it can also be “information overload” to someone not familiar with direct mail marketing.
North American Media can help you through the complexities of the list industry, so you get the right audience for your direct mail piece. We answer the questions like:
- Should I use a complied list or a response list?
- Will gender select help increase my response or is it a waste of time?
- What is recency and how can it help my response rate?
- What is a fair “Cost/M” when it comes to renting a list?
- What is reciprocal pricing?
- Should I use a catalog, solo, subscriber, membership or some other list?
- And much more!
As you can see, direct mail marketing has so many moving parts. An error in just one small aspect of a direct mail piece could mean disaster. That’s why you need an expert like North American Media to help steer you in the right direction.
From mailing list rentals to direct mail copywriting. Direct mail design to print and production. Whether it’s list segmentation advice, A/B split testing consulting or any other aspect of direct mail marketing, let the experts at North American Media help you achieve a positive ROI on your next direct mail campaign!
For a free consultation, click on the link below to contact one of our experts today.