by David Klein | Apr 13, 2022 | Blog, Direct Mail
Direct mail marketing is a tried-and-true advertising method that can help you build brand awareness and customer loyalty over time. But there are cost-effective measures that you should employ to reap the rewards of your efforts. Use the following direct mail...
by David Klein | Nov 9, 2021 | Blog, Direct Mail
It’s hard to escape the collective consciousness that has gripped so many Americans when it comes to their health. We watch fast-food commercials that speak about hormone-free meat. We go to restaurants that include calorie counts for each item on the menus. And as we...
by David Klein | Oct 26, 2021 | Blog, Customer Retention
Successful marketing campaigns have one main thing in common: they’re managed by business-savvy industry professionals who don’t just do excellent research, they thrive on competitor analysis. No matter what business you’re in or how big your company is, it’s always...
by David Klein | Oct 21, 2021 | Blog
Companies use brand advertising to establish connections and build strong, lasting relationships with consumers. Brand advertising aims to help brands get long-term positive recognition through establishing brand identity, credibility, and loyalty with prospects. If...
by David Klein | Oct 20, 2021 | Blog, Magazine Advertising, Newspaper Advertising
If you have a small- to medium-sized business, there are some important things for you to consider when starting your print advertisement campaign. If you have never advertised before, you’ll likely have thousands of questions racing through your head from which fonts...
by David Klein | Oct 18, 2021 | Blog, Magazine Advertising, Newspaper Advertising
Despite the fact that many companies today have decades of research and experience under their belts, many still make detrimental advertising mistakes that lead to loss of clients, lower sales, and a tarnished brand reputation. It’s easy to get caught up in your goals...
