by David Klein | May 17, 2024 | Blog, Direct Mail
In the world of direct mail marketing, the headline is probably the most important part of a successful direct mail package. It’s the most prominent aspect of the copy that is the first “attention grabber” for the recipient. However, writing a compelling headline is...
by David Klein | Apr 14, 2023 | Blog, Email Marketing
When it comes to email and direct mail marketing, segmenting your mailing list can be a powerful tool for increasing engagement and conversions. Segmentation allows you to tailor your messages directly to the needs of different types of customers, ensuring that...
by David Klein | Apr 13, 2022 | Blog, Direct Mail
Direct mail marketing is a tried-and-true advertising method that can help you build brand awareness and customer loyalty over time. But there are cost-effective measures that you should employ to reap the rewards of your efforts. Use the following direct mail...
by David Klein | Nov 9, 2021 | Blog, Direct Mail
It’s hard to escape the collective consciousness that has gripped so many Americans when it comes to their health. We watch fast-food commercials that speak about hormone-free meat. We go to restaurants that include calorie counts for each item on the menus. And as we...
by David Klein | Oct 26, 2021 | Blog, Customer Retention
Successful marketing campaigns have one main thing in common: they’re managed by business-savvy industry professionals who don’t just do excellent research, they thrive on competitor analysis. No matter what business you’re in or how big your company is, it’s always...
by David Klein | Oct 21, 2021 | Blog
Companies use brand advertising to establish connections and build strong, lasting relationships with consumers. Brand advertising aims to help brands get long-term positive recognition through establishing brand identity, credibility, and loyalty with prospects. If...
