by David Klein | Jan 3, 2022 | Customer Retention
Customer retention is the process of keeping existing customers interested in your business so that they continue buying products or services from you. This is different than customer acquisition or lead generation because you have already converted the customer. By...
by David Klein | Dec 24, 2021 | Customer Retention
It’s easy to get hungry for more customers when you notice your customer acquisition strategy working and your business growing. However, forgetting to ensure those customers stick around will mean more effort and frustration for you. A good retention marketing...
by David Klein | Dec 21, 2021 | Customer Retention
On a very basic level, every business needs to focus on two main strategies to help them grow and thrive. Simply put, the strategy to getting new customers and the strategy to keeping your existing customers happy and coming back. In marketing terms, these are...
by David Klein | Dec 20, 2021 | Customer Retention
Two of the most important strategies for any business are customer acquisition and customer retention. Converting leads and prospects into paying customers, and then nurturing and growing the customer relationship to prevent defection is paramount for continued...
by David Klein | Dec 15, 2021 | Customer Retention
These are unprecedented times that we find ourselves in and running a B2C business during these times is challenging. To be blunt, customers have concerns. They don’t know how the economy is going to fare the COVID-19 pandemic evolves and changes and specifically,...
by David Klein | Nov 11, 2021 | Customer Retention, Direct Mail
Customer acquisition is certainly an important aspect of managing a business, but it’s only actually a small portion of the equation. What could be more important than attracting and acquiring new customers? The answer is retaining your existing customers and giving...
