by David Klein | May 21, 2026 | Blog, Direct Mail, Email Marketing
Many e-commerce brands struggle to convert one-time buyers into loyal patrons. Since acquiring new customers is expensive, improving customer retention has become a critical driver of sustainable growth. So, to maintain consistent revenue, business owners need...
by David Klein | Jun 23, 2025 | Blog, Direct Mail, Email Marketing
Marketing has evolved dramatically over the last decade, from the rise of social media platforms to the advent of personalized, data-driven strategies. Yet, two tried-and-true channels, direct mail and email marketing, continue to hold their ground as indispensable...
by David Klein | Jun 23, 2023 | Email Marketing
When it comes to effective marketing and engagement, email campaigns are still one of the most reliable channels. To maximize their impact, however, marketers need to understand how to track metrics like open rates, click-through rates (CTRs), and return on investment...
by David Klein | Apr 14, 2023 | Blog, Email Marketing
When it comes to email and direct mail marketing, segmenting your mailing list can be a powerful tool for increasing engagement and conversions. Segmentation allows you to tailor your messages directly to the needs of different types of customers, ensuring that...
by David Klein | Mar 24, 2023 | Email Marketing
Mother’s Day is an important holiday for not only moms but for businesses that promote sales online. While the traditional types of businesses—like florists and jewelers—have traditionally held sales during Mother’s Day, there are lots of other businesses...
by David Klein | Dec 23, 2022 | Email Marketing
Many marketers are finding the cost of digital marketing skyrocketing in comparison to the rates they were paying just 4 or 5 years ago. This sentiment encompasses many forms of what would be considered “traditional digital marketing channels” including display,...
