by David Klein | Jun 23, 2023 | Email Marketing
When it comes to effective marketing and engagement, email campaigns are still one of the most reliable channels. To maximize their impact, however, marketers need to understand how to track metrics like open rates, click-through rates (CTRs), and return on investment...
by David Klein | Apr 14, 2023 | Blog, Email Marketing
When it comes to email and direct mail marketing, segmenting your mailing list can be a powerful tool for increasing engagement and conversions. Segmentation allows you to tailor your messages directly to the needs of different types of customers, ensuring that...
by David Klein | Mar 24, 2023 | Email Marketing
Mother’s Day is an important holiday for not only moms but for businesses that promote sales online. While the traditional types of businesses—like florists and jewelers—have traditionally held sales during Mother’s Day, there are lots of other businesses...
by David Klein | Dec 23, 2022 | Email Marketing
Many marketers are finding the cost of digital marketing skyrocketing in comparison to the rates they were paying just 4 or 5 years ago. This sentiment encompasses many forms of what would be considered “traditional digital marketing channels” including display,...
by David Klein | Dec 19, 2022 | Email Marketing
Some believe that with the growing popularity of social media messaging that email marketing is dead. But that couldn’t be further from the truth. In fact, according to a recent Statista report, email marketing revenue is expected to reach almost $11 billion by the...
by David Klein | Nov 21, 2022 | Email Marketing
Cyber Monday is one of the biggest online shopping days of the year, and email marketing is a great way to take advantage of the increased traffic. However, Cyber Monday can also be a busy time for consumers, so it’s important to plan your email marketing...
