Some believe that with the growing popularity of social media messaging that email marketing is dead. But that couldn’t be further from the truth. In fact, according to a recent Statista report, email marketing revenue is expected to reach almost $11 billion by the end of 2023.
So, how can you leverage your email marketing to take advantage of this “still strong” medium? Here’s a list of 10 tips that you should follow to get the maximum response and ROI on your email marketing campaign for 2023.
1. Audit and Clean Your Email Lists
Maintaining good list hygiene isn’t just recommended, it’s essential to getting your emails into the inbox. If an email subscriber isn’t consistently engaged (which means they don’t open an email or click on the link), the email sender will be penalized. Hence, it’s good practice to remove inactive names from your mailing list at least once per quarter to maintain good sender health.
Using an email marketing platform will help you acquire open and click rates and allow you to clean your list so you don’t get flagged by the email service providers.
2. Use Omnichannel Marketing
Omnichannel marketing could involve sending a text message to an email subscriber who clicked on a link in the email but didn’t buy a product. It could also link an email subscriber to a social media account to remind a subscriber about a certain offer.
The key is utilizing your email marketing software to be able to track your subscribers’ journey and then be able to use these other marketing tools to help further cement the message you are sending.
3. Include Interactivity in Your Messages
When crafting certain email campaigns, it’s often best to practice putting some sort of call-to-action (CTA) within the copy. This could be as simple as an “order now” button or something similar.
However, you don’t always need the CTA to be transactional. You can add a link to leave a product review. You can also include a link to a survey or a poll that allows the subscriber to provide you with further information. The goal is to get the subscriber to click a link to maintain their “active” status on your list and thus, keep your email list clean.
4. Use Good UI and UX
UI or User Interface design has to do with the aesthetics of your email. Your email should have a good UI. That means the entire layout should be pleasing to the eye. There should be consistent branding, readable fonts, relevant images, and more in your design.
User experience or UX has to do with the functionality and flow of your email. It should encompass responsiveness, proper formatting, proper link structure, and more so that it’s easy for the subscriber to scroll through the email and click where you want them to click.
5. Use Artificial Intelligence (AI)
Artificial Intelligence is gaining ground in the content space and email marketing is no exception. Having a robot write your emails can save you a lot of time. However, the best practice would be to use only a portion of AI-generated text in your emails. Use it as a starting point to inspire more content.
Remember to always read the content written by an AI-generated writer and it’s never a bad idea to get it proofread by a professional.
6. Make Sure Your Template Is Responsive
When creating an email template, you must design it to be responsive. That is, it should be attractive and legible on virtually any screen. This is critical for mobile email. According to this HubSpot article, 46% of all email opens now occur on mobile.
If your email campaign isn’t responsive, that means it only looks good on a desktop computer. It will be too small to read on a smartphone and you will probably see formatting issues.
7. Send Personalized Messages
According to Optin Monster, using personalized subject lines can boost open rates by 10% to 14% across all industries. Adding the subscriber’s first name in the subject line is a great way to get attention and trigger an open.
You can go further and add in their name within the email body copy or include their location. This is valuable for any business that has a local presence and can help boost response.
8. Show Transparency
The worst thing you can do is to try and “trick” your subscribers into opening your email. Some companies do this by having a subject line that isn’t related to the body copy of the email. Sure, the subscriber will open the email because the subject line is enticing. But when they read the body of the email, they will be left disappointed or worse, angry, because the email itself had no connection or context with the subject line.
This isn’t just bad practice but it could get you blacklisted and your emails will just go to their junk folder.
9. Give Less Importance to Open Rates
How do you track if an email campaign is successful or not? The best metric is always click-thru rate or CTR. That is achieved by taking the amount of subscribers who clicked on a specific link divided by the number of emails sent.
If you have a high CTR but low conversions, then you know that your email itself was good, but maybe your offer or landing page needed some improvements. If you have a low CTR, that means your email campaign itself needs work.
10. Make Automation an Essential Part of Your Email Marketing Strategy
Did you know that you can create rules and customer journeys based on certain variables that will send automatically?
For example, you could create a rule that a subscriber will get reminder messages if they abandoned their shopping cart. You can create a rule to get a customer to re-engage if they’ve been stagnant for a certain amount of time. You can send refill reminders if a customer is going to run out of the product they bought from you. The possibilities are endless and with today’s technology!
Contact North American Media Today!
Whether you’re sending B2B emails to a few hundred loyal customers or you’ve got a million opt-in leads that you’re trying to convert to customers, follow these 10 tips in 2023 and you’ll be on your way to email marketing success. For more help in setting up your next successful email marketing campaign, North American Media can help. Contact us today to learn more about our services.
- How to Use Direct Mail to Acquire New Customers During the Holiday Season - October 13, 2023
- Tips for Designing Successful Direct Mail Formats for Maximum Impact - August 31, 2023
- How to Make the Most of Remnant Ads for Your Business - August 11, 2023