In the ever-evolving age of digital media, you might think that magazine advertising is quickly becoming a thing of the past. Actually, the opposite is true. Recent studies have shown that more readers are inclined to want to physically hold a book or magazine in their hands rather than simply read articles on their phones. Older adults like the nostalgia factor, whereas younger adults are trying to spend less time staring at their screens, so the continued success of magazine sales is completely justified. If you’re not already investing in magazine advertising for your business, then chances are that you’re missing out on big brand-building opportunities.
Here are five reasons why advertising in magazines can boost your business and target audience outreach.
Magazines Supply Credibility
Considering the plethora of scams and phishing sites that pose as legitimate advertisements, it’s no wonder that consumers have become weary of online advertisements. Magazine advertisements give your brand more creditability because they don’t ask users to enter personal information or data mine on social media. They’re stagnant, but timeless because they simply showcase your product, brand, or service and provide information on how to make a purchase.
Magazines Offer Advertisers Highly Targeted Audiences
One of the things magazine advertising does best is help brands zero in on their target audiences and reach out to them in the most effective way possible. When it comes to choosing a magazine to feature your advertisement in, you need to consider who is most likely to purchase that magazine. Consider whether your brand identity fits the expectations of the readers of the magazine. For instance, if you’re a motorcycle manufacturer, then you might want to consider advertising in an automobile magazine where motorcycle enthusiasts are more likely to see your ad.
Magazines Have a Long Shelf Life
Magazines have a certain nostalgic factor that attracts a lot of readers. People like the convenience of being able to pick up a magazine and flip through the pages in search of interesting articles, captivating visual components, and the latest advertised products. The great thing about magazines is that they have a long shelf life in which your print advertisement can live on in fame for a long time. Digital advertisements, on the other hand, are easily forgotten as most people mindlessly scroll by them or hit “skip ads” on their phones.
Magazines Improve Advertising ROI
You spend a lot of time and money producing and sharing your ads, so it’s important to make sure that they’re seen by the right people to make the most impact. Magazine space advertising ensures that your ads will be seen by your target audience members who are most likely to support your business, which can have a significantly positive impact on your ROI.
Magazines Provide Repeated Exposure
Subscription-based magazines guarantee that your ads will be seen repeatedly by the same readers. The more loyal magazine readers see your advertisements in their favorite publications, the easier it is to establish brand recognition and trust over time through repeated exposure. Consumers are more likely to support a brand that they trust.
North American Media is a leading print advertising firm that specializes in magazine advertising, direct response marketing, space advertising, alternative media, radio, and digital marketing initiatives. Our creative team will work with your business to create an effective and rewarding advertising and marketing strategy that covers all bases for your business. Contact us to learn more.