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The Benefits of Newspaper Advertising vs. Magazine Advertising

The Benefits of Newspaper Advertising vs. Magazine Advertising

by David Klein | Nov 8, 2022 | Magazine Advertising, Newspaper Advertising

Both magazine and newspaper ads are still highly regarded as effective mediums for print advertising. They each have their strengths when it comes to getting a message out to a specific audience, and both are still utilized by businesses both small and large as part...
11 Benefits of Advertising with Newspaper/Magazine Inserts

11 Benefits of Advertising with Newspaper/Magazine Inserts

by David Klein | Mar 11, 2022 | Magazine Advertising, Newspaper Advertising

If you are considering posting an advertisement in a newspaper or magazine, you should consider using an insert. There are many ways to deliver your message to your customers using print media, but insert marketing seems to be one of the most effective ways. Here’s...
What Are the Advantages of Magazine Cover Wrap Advertising?

What Are the Advantages of Magazine Cover Wrap Advertising?

by David Klein | Mar 10, 2022 | Magazine Advertising

Finding creative and intelligent ways for business-to-business (B2B) marketing can be challenging with all the options available and the competitive nature of the industry. However, cover wrap advertisements in magazines are extremely effective and a great option to...
Call to Action (CTA) Writing Tips for Print Advertising

Call to Action (CTA) Writing Tips for Print Advertising

by David Klein | Mar 9, 2022 | Magazine Advertising, Newspaper Advertising

Many savvy businesses continue to post advertisements in newspapers and magazines because they see how effective print ads can be. One of the most effective aspects of ads in magazines and newspapers is the call to action or CTA. This feature is extremely important,...
The Future of Print: Interactive Print Ads

The Future of Print: Interactive Print Ads

by David Klein | Mar 8, 2022 | Magazine Advertising, Newspaper Advertising

For decades, retailers trusted print media to get their messages out to consumers. Print campaigns were extremely effective because people enjoyed receiving mail. When the Internet came along, print media suddenly appeared archaic and out of touch. Targeted digital...
How Augmented Reality Drives Print Ads

How Augmented Reality Drives Print Ads

by David Klein | Mar 7, 2022 | Magazine Advertising, Newspaper Advertising

Augmented reality (AR) is still a new and innovative technology, but big brands that have incorporated it into their advertisements in newspapers and magazines have shown that augmented reality is the way of advertising in the future. Many of the most popular AR ads...
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