by David Klein | Feb 23, 2022 | Magazine Advertising, Newspaper Advertising
There are many ways you can let consumers know about your products or services. You can use a variety of media, such as digital or print ads, and portray your message in different ways. When advertising in magazines and newspapers, the aim is to impact the consumer to...
by David Klein | Feb 22, 2022 | Magazine Advertising, Newspaper Advertising
Do you work in an industry that is highly competitive, especially in an area that is very familiar with your type of product or service? Getting leverage might be difficult, but with competitive advertising, you can present yourself as the most favorable option....
by David Klein | Feb 21, 2022 | Magazine Advertising, Newspaper Advertising
If you are planning to run a comparative advertising campaign, there are many benefits to this strategy. It can make your company stand out in the marketplace and encourage consumers to choose your product or service over your competitors. However, doing this the...
by David Klein | Feb 16, 2022 | Magazine Advertising, Newspaper Advertising, Uncategorized
If you’re planning on taking your newspaper advertising to the next level this year, it’s important to consider every aspect of your ad, from font style to content. Every little tweak you make to connect with your customers better will be a step toward gaining more...
by David Klein | Feb 15, 2022 | Magazine Advertising, Newspaper Advertising
The print industry has been around for decades, and as far as industries go, it is one of the oldest. This can be a good thing and a bad thing for print advertisers. With a medium that has been around this long, there are sure to be rumors circulating about the...
by David Klein | Dec 28, 2021 | Magazine Advertising
Imagine your consumer in the morning, sitting with their cup of coffee and bowl of oatmeal. What are they doing? Watching the news on television? Flipping through the week’s newspaper? Or reading their favorite niche magazine? Whatever they’re doing, you want to get...