by David Klein | Oct 18, 2021 | Blog, Magazine Advertising, Newspaper Advertising
Despite the fact that many companies today have decades of research and experience under their belts, many still make detrimental advertising mistakes that lead to loss of clients, lower sales, and a tarnished brand reputation. It’s easy to get caught up in your goals...
by David Klein | Oct 13, 2021 | Magazine Advertising, Newspaper Advertising
Print advertising through coupons has been a staple for many businesses before and during the pandemic. What began as coupons that needed to be cut out along dotted lines in newspapers and magazines is now a valuable way to attract customers and increase conversations...
by David Klein | Oct 8, 2021 | Magazine Advertising, Newspaper Advertising
Black Friday, the day after Thanksgiving, has become, without question, the single most important shopping day for U.S retailers. The entire four-day Black Friday weekend is the official kick-off to the holiday shopping season. And it can be a huge moneymaker for...
by David Klein | Oct 7, 2021 | Magazine Advertising, Newspaper Advertising
We might live in the digital age, but the fact remains that the majority of Americans say print is the best way to read newspapers, magazines, and books. More than two-thirds of U.S. adults (68%) prefer print when it comes to reading books, with nearly the same amount...
by David Klein | Oct 6, 2021 | Blog, Magazine Advertising, Newspaper Advertising
One of the main goals of any advertiser is to reach their local communities. Unfortunately, many businesses, especially start-ups, are working on a very tight budget. This has caused many businesses to focus on digital channels like email marketing and social media to...
by David Klein | Jun 23, 2021 | Magazine Advertising, Newspaper Advertising
Modern business owners seem to be under the misconception that the most effective or only way to adequately reach large target audiences is strictly through digital advertising. While it’s certainly important to have a robust digital advertising strategy in place to...