Black Friday, the day after Thanksgiving, has become, without question, the single most important shopping day for U.S retailers. The entire four-day Black Friday weekend is the official kick-off to the holiday shopping season. And it can be a huge...
We might live in the digital age, but the fact remains that the majority of Americans say print is the best way to read newspapers, magazines, and books. More than two-thirds of U.S. adults (68%) prefer print when it comes to reading books, with...
One of the main goals of any advertiser is to reach their local communities. Unfortunately, many businesses, especially start-ups, are working on a very tight budget. This has caused many businesses to focus on digital channels like email marketing...
Most businesses these days tend to put all of their digital and direct mail marketing strategies in one basket. They either focus entirely on arbitrarily sending out mailers to people’s mailboxes in the hopes of gaining more website traffic,...
Increasing website traffic is a core component of growing your online business. Most marketers tend to focus solely on digital marketing strategies such as SEO, PPC, email, optimized content creation, and social media marketing. There’s nothing...
Digital media and marketing may be at the forefront of the advertising industry, but that’s not to say that offline marketing formats don’t bring any value whatsoever to your advertising strategies. Offline marketing is what many people in the...
Executing a successful direct mail marketing campaign takes a lot of knowledge, experience, and above all, planning. You put a lot of effort into acquiring new customers and retaining old ones. While it’s impossible to achieve the same level of...
Customer acquisition in the face of fierce competition is a challenging task that many businesses must undertake in order to stay afloat and increase their revenue streams. Using an omni-channel marketing strategy that includes a combination of...
Modern business owners seem to be under the misconception that the most effective or only way to adequately reach large target audiences is strictly through digital advertising. While it’s certainly important to have a robust digital advertising...
Effective advertising campaigns are an essential component of building and sustaining a successful business. Without advertisements, your target audience members wouldn’t have any clue who you are, much less that your brand even exists. Moreover,...