Thanksgiving will be here before you know it, which means you should have already given your holiday marketing some thought. The holidays are the perfect time to improve your customer retention strategies by making a special promotion, offering a giveaway, or switching up your marketing to keep you relevant and noticeable.
Now may also be a great time to let your customers know how thankful you are for their business. If you’re wondering how you can boost customer retention during the holidays, here are some ideas.
A great retention marketing idea is to offer a discount on your products or services during the week of Thanksgiving. You can use personalized customer data to upsell on previous purchases your customers have made.
You can also thank them for staying loyal by offering a special or promotion on your products or services. Promotions during this time are a great way to attract customers and increase profits to start off the season on the right foot.
Of course, there are also Black Friday deals you could promote to keep your customers interested in your product or service, and away from your competitors.
Give Thanks to Your Top 20%
There are many ways that you can give thanks to your most valued clients. Here are some suggestions:
- Send a personalized gift to your customers that reflect their interests and hobbies
- Send a gift card to your store or restaurant for them to “shop on you”
- Host a virtual thank you event inviting your top customers
- Offer an upgrade
- Showcase your clients’ achievements, accomplishments, and philanthropic efforts on your blog in a case study
Thank and Nurture the Other 80%
For the other 80% of your customer base, you can affordably give them thanks. You can send a simple, handwritten thank you note in the mail. Although this does not drive more business, it shows your customers that you value them.
You can also create seasonal special offers or create a loyalty program. The more your customers interact with your business, the more frequently they can access special offers. This creates a reason for your customers to keep coming back to you.
Deck Out Your Newsletters in Thanksgiving Cheer
There’s something about autumn and Thanksgiving that fills people with a sense of comfort and joy. Take advantage of these symbols of the season and incorporate them in your direct mail pieces. Turkeys, food, family, football, and pumpkin spiced lattes are all symbols that inspire the ambiance of this beautiful, short season.
Little touches like this can bring holiday cheer to your customers and keep them coming back to you.
Ask for Input and Feedback
Another way to show your customers that you appreciate them is to ask for their feedback. Their feedback creates what is known as the voice of the customer (VoC). Brands can use this to collect input on their experiences and then use it to make improvements to their products or services.
By asking clients their opinions on your service and products, you can build better rapport with them an increase loyalty. You can have casual conversations with your clients via email by sending an online survey or questionnaire.
Go beyond simply collecting feedback—try to connect with your client in a personal way. Then use their feedback to build better products and services.
Promote Customers’ Stories
If you have loyal and great customers or clients, use this opportunity to show them off on your social media, blogs, or website. You can feature their business or a testimonial on these platforms to make them feel special and invite prospects to be part of your community.
Customers love being recognized by brands, and this is an easy and cost-effective tip for customer retention.
Hold a Thanksgiving Contest
Contests are effective and powerful ways to engage your target audience, especially if it relates to their passions or goals. You can ask your clients who love to cook to share their favorite recipe. Or, if you deal with health-related products, create a fitness challenge that motivates your customers to get in shape, so they can burn off those Thanksgiving calories.
Show Your Commitment to Community by Donating Part of Your Profits to Charity
Your client community is what keeps your business running, and it’s easy to get caught up in your responsibilities and forget to show appreciation to them. A great tip to show your commitment to your community this Thanksgiving is by donating part of your profits in the month of November to a charity that attracts your target market.
Not all businesses are able to do this, but if it is possible for you this is a great way to show your customers that you are active in the community. By giving back, you can set yourself apart from your competitors.
Another option is to look for events to sponsor, such as a local sports team or a high school marathon. These are great opportunities to get your name in front of people and show how much you care about your community.
How North American Media Can Help You Retain Customers
Having a retention marketing strategy is beneficial to your business, and you can take advantage of the holiday season to come up with creative and effective ideas. Offering your customers incentives to continue making you their go-to brand for what they need will stabilize your bottom line and give your business added security, especially during this challenging time.
If you need help developing and implementing a retention or rewards program for your customers though digital and print media, look no further than North American Media. We can help you improve your marketing strategy by creating print media ads that interest your readers and appeal to their emotions and interests. We can help you stand out from your competitors as you create a seamless connection between your digital and print platforms, and a personal connection with your customers.
If you want to experience the advantages of a successful customer retention strategy, the team at North American Media is ready for your call. We offer a variety of services to our clients including print media advertising in newspapers & magazines, direct mail marketing, digital marketing, alternative media/inserts, radio & TV advertising, list brokerage, data solutions, list fulfillment, and list management.
For more information about how we can help grow your business, contact us at (475) 256-0303.
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