A successful print advertising campaign is nothing without the right placement, format, and content. Yet despite how many benefits there are to print advertising, many businesses still leave this platform on the shelf. The idea that newspaper ads...
Author Archives: David Klein
David Klein
Thanksgiving Marketing Ideas to Boost Customer Retention
Thanksgiving will be here before you know it, which means you should have already given your holiday marketing some thought. The holidays are the perfect time to improve your customer retention strategies by making a special promotion, offering a...
Top Print Marketing Tips for Boosting Black Friday Sales
Black Friday, the day after Thanksgiving, has become, without question, the single most important shopping day for U.S retailers. The entire four-day Black Friday weekend is the official kick-off to the holiday shopping season. And it can be a huge...
Ways to Use Print Advertising to Engage a New Audience
We might live in the digital age, but the fact remains that the majority of Americans say print is the best way to read newspapers, magazines, and books. More than two-thirds of U.S. adults (68%) prefer print when it comes to reading books, with...
Reasons to Add Free Standing Inserts (FSI) to Your Marketing Mix
One of the main goals of any advertiser is to reach their local communities. Unfortunately, many businesses, especially start-ups, are working on a very tight budget. This has caused many businesses to focus on digital channels like email marketing...
How Mailing Lists Can Benefit E-Commerce Websites
Most businesses these days tend to put all of their digital and direct mail marketing strategies in one basket. They either focus entirely on arbitrarily sending out mailers to people’s mailboxes in the hopes of gaining more website traffic,...
7 Ways to Drive Website Traffic with Direct Mail Marketing
Increasing website traffic is a core component of growing your online business. Most marketers tend to focus solely on digital marketing strategies such as SEO, PPC, email, optimized content creation, and social media marketing. There’s nothing...
Why Newspaper Remnant Buying Is Important
Digital media and marketing may be at the forefront of the advertising industry, but that’s not to say that offline marketing formats don’t bring any value whatsoever to your advertising strategies. Offline marketing is what many people in the...
7 Key Elements to Consider when Planning a Direct Mail Campaign
Executing a successful direct mail marketing campaign takes a lot of knowledge, experience, and above all, planning. You put a lot of effort into acquiring new customers and retaining old ones. While it’s impossible to achieve the same level of...
What Is Customer Acquisition? Tips for Boosting Direct Mail Customer Acquisition
Customer acquisition in the face of fierce competition is a challenging task that many businesses must undertake in order to stay afloat and increase their revenue streams. Using an omni-channel marketing strategy that includes a combination of...