Successful marketing campaigns have one main thing in common: they’re managed by business-savvy industry professionals who don’t just do excellent research, they thrive on competitor analysis. No matter what business you’re in or how big your...
Author Archives: David Klein
David Klein
The Benefits of Customer Analytics for Retention Marketing
As experienced marketers already know, the right customer retention marketing strategies and analytics can do wonders for your growing business. Focusing on customer retention and loyalty programs allows you to gather important information about...
8 Ways Data Can Help Improve Customer Retention
The gateway to building quality and long-lasting relationships with customers comes down to customer service and the personalization of your offers. But this isn’t possible without a thorough understanding of customer data analytics. Data analytics...
What Is Brand Advertising and How Does It Work?
Companies use brand advertising to establish connections and build strong, lasting relationships with consumers. Brand advertising aims to help brands get long-term positive recognition through establishing brand identity, credibility, and loyalty...
Avoid These Mistakes to Save Money on Print Advertising
If you have a small- to medium-sized business, there are some important things for you to consider when starting your print advertisement campaign. If you have never advertised before, you’ll likely have thousands of questions racing through your...
Factors That Influence the Release Schedule of a Newspaper Advertisement
For an advertisement in a newspaper or magazine to be effective enough to draw your audience’s attention and result in action on their part, it needs to have the right timing. To time an ad well, you must be aware of the various factors that could...
Advertising Mistakes That Will Destroy Brand Credibility
Despite the fact that many companies today have decades of research and experience under their belts, many still make detrimental advertising mistakes that lead to loss of clients, lower sales, and a tarnished brand reputation. It’s easy to get...
Tips for Creating a Direct Mail Coupon for Dietary Supplement Marketing
Coupons and discount codes are a great incentive to attract and retain more customers. Most modern businesses focus strictly on harnessing an online approach to offering certain promotions. While that certainly shows their prowess for advertising...
What Are the Main Objectives of Advertising?
As you plan your marketing strategy for the rest of the year, it’s important to know how advertising influences brand awareness and drives audience engagement. It’s also important to know how your advertising choices can help you reach your profit...
Why Use Print Coupons to Advertise Your Business?
Print advertising through coupons has been a staple for many businesses before and during the pandemic. What began as coupons that needed to be cut out along dotted lines in newspapers and magazines is now a valuable way to attract customers and...