It’s no secret that consumers today are more aware of their health than ever before. People of all ages are searching for ways to improve specific parts of their physical and cognitive health, and that search typically leads to some form of...
Author Archives: David Klein
David Klein
7 Secrets to Successful Customer Retention Using Direct Mail Marketing Strategies
Customer acquisition is certainly an important aspect of managing a business, but it’s only actually a small portion of the equation. What could be more important than attracting and acquiring new customers? The answer is retaining your existing...
Marketing Strategies for Nutritional Supplements
If you’re a marketer in the nutritional supplement industry, you better know your stuff. The supplement industry is hyper-competitive and is anticipated to continue growing at an aggressive compound annual growth rate (CAGR) of 6.2%...
3 Factors Contributing to Growth of the Sports Nutrition Market
It’s hard to escape the collective consciousness that has gripped so many Americans when it comes to their health. We watch fast-food commercials that speak about hormone-free meat. We go to restaurants that include calorie counts for each item on...
Direct Mail 101
Direct mail requires two important “pieces” to work together in order to get the best possible results. The better those two pieces are the better your results will be. The mailing list is critical to success but so is the creative or mailing piece...
Remnant Ads Can Help Gain Exposure to Small Businesses
Remnant ads in newspapers and magazines are a great way for a small business to gain exposure for a lower price compared to buying regular ad space. Remnant space is advertising space that the newspaper or magazine couldn’t sell at their regular...
10 Major Customer Retention Mistakes You Need to Avoid
Running a successful business and ensuring customer satisfaction is equal parts acquisition, experience, and retention. Far too often, though, business owners tend to take the latter portion of the equation for granted and place way too much focus...
Customer Retention: How to Maintain Consumer Relationships during COVID-19
COVID-19 has, in many ways, irrevocably changed the business landscape within a great deal of industries, forcing many companies to adopt new and innovative customer retention strategies during the lockdown in an effort to remain relevant. Even as...
Advertising During a Recession: 9 Tips to Maintain Your Brand
The COVID-19 pandemic has not only changed the landscape for our lives in terms of physical contact with others, but it has also taken its toll on the economy as well. Companies have had to pivot their advertising strategies to cope with the...
Steps to Find the Right Target Audience for Your Advertising Campaign
One of the key factors for success in any business venture is to successfully define, find, and reach out to your target audience. Depending on the type of business, products, and services you offer, you may have either a very niche or very broad...