If you are planning to run a comparative advertising campaign, there are many benefits to this strategy. It can make your company stand out in the marketplace and encourage consumers to choose your product or service over your competitors. However,...
Although there are many ways to advertise to your customers, print advertisements in newspapers and magazines remain a popular and common method for many businesses. However, how do you measure the success of your campaign? While digital...
Technology has had a dramatic impact on our world. It modernizes how information is accessed which means advertisers are faced with the challenge of how to improve their strategies to better reach and engage their customers. While there are several...
If you’re planning on taking your newspaper advertising to the next level this year, it’s important to consider every aspect of your ad, from font style to content. Every little tweak you make to connect with your customers better will be a step...
The print industry has been around for decades, and as far as industries go, it is one of the oldest. This can be a good thing and a bad thing for print advertisers. With a medium that has been around this long, there are sure to be rumors...
When used according to best practices and combined with a solid digital campaign, the right direct mail marketing strategies can take your advertising efforts to the next level. The world may be mostly digital at this point, but that doesn’t negate...
Print and digital media outlets typically offer two main types of advertising space to companies: premium advertising and remnant advertising Both are perfectly viable options that can help to grow and established brands reach their advertising...
You put a lot of time, energy, and resources into planning and executing your direct mail marketing campaigns. You might assume that your campaigns are doing well if you see an uptick in sales since they started, but the best way to determine their...
Customer retention is the process of keeping existing customers interested in your business so that they continue buying products or services from you. This is different than customer acquisition or lead generation because you have already...
Imagine your consumer in the morning, sitting with their cup of coffee and bowl of oatmeal. What are they doing? Watching the news on television? Flipping through the week’s newspaper? Or reading their favorite niche magazine? Whatever they’re...