Although there are many ways to advertise to your customers, print advertisements in newspapers and magazines remain a popular and common method for many businesses. However, how do you measure the success of your campaign? While digital advertising lets businesses understand user behavior through online tools like bounce rate, pages visited, conversions, etc., there are also ways to track and understand what is working with print media. Here are some tips for measuring print media ROI (return on investment) and how our marketing agency can help you.
Why Measure Print Advertising?
The reason why it is important to measure the impact of your print advertising campaign is that it offers insight that will help you make future marketing decisions. Measuring print advertising involves examining the impact your ads have on your target audience and bottom line.
If your strategy is not effective, recognizing this is the first step that will lead you to refine your strategy and develop a plan that is more effective. On the other hand, if your marketing strategy is successful, examining the data will allow you to find the source of your success and continue to improve it. It will also help you to calculate key performance indicators.
Methods and Tips for Measuring ROI with Print Advertising
Use Discount and Coupon Codes
Offering a discount is a great way to drive curiosity from your readers into leads or customers, but you can also use discounts and coupon codes to track how many people saw your ad and responded. If you notice discounts and coupon codes being redeemed, you will know that your readers saw your print ad and responded.
Create Custom Contact Information
Another great tip to help you measure the return on investment with your print advertisement is to create customized contact information. You should use a unique URL and/or phone number in your print ad so that when you start receiving calls or traffic to those sources you will know that it was a result of your campaign. It is quite affordable to purchase vanity URLs and phone numbers for this purpose. Creating custom contact information will be easy to track and make it easier for you to measure the success of your campaign.
Measure Web Traffic
Using a digital method to measure the effectiveness of your print ads may sound preposterous but it is actually very effective. If your print ad directs your readers to your website, measuring web traffic should show a spike during the time of the campaign. If you notice no change, you can make a fair estimation that your print ad is ineffective. If you notice a spike in web traffic it is a good sign that your print ad is working.
Ask Your Customers
While there are many ways for you to measure the effectiveness of your ad, you can also get valuable information in a simple and direct way. Simply ask your customers how they heard about you when they call you on the phone. You can also create an online contact form or poll when they visit your website. By asking people directly how they found out about your business, you can gather information about the effectiveness of your marketing campaign. You can also use these forms to engage with the lead or customer. Either way, you get to establish direct contact with your audience, which is a win for you.
Trust North American Media to Help You Build Your Advertising Campaign
Print media seems to be a smart route to get your audience’s attention and turn leads into customers. Although digital advertising has appeared to be the most common and affordable option, it’s far more effective to reach your audience with a direct, physical approach. You have the best of both worlds with an omnichannel marketing solution. By connecting your print ads with your online presence, you can reap the benefits of these cost-effective and successful marketing efforts.
Since print delivers a great ROI, which can easily be measured using the methods above, it’s time to get started with the right agency behind you. North American Media is a team of experts that can help establish a strong, effective, and successful advertising campaign. We offer multiple services that you can use to meet your business goals, and we can create a customized solution that suits your goals and budget.
Whether you are a small start-up organization or a large established business, our print advertising agency can help you create and monitor your marketing campaign and get the best ROI possible. We can help you target your audience, retain customers, and build your reputation among your audience as a company they can trust.
If you need help reaching your target audience, writing the perfect call to action, connecting your print campaign with your digital one, or measuring the effectiveness of your direct mail advertisements, we’re here to help. Our services also include direct mail marketing, list & insert brokerage, data solutions, list fulfillment, list management, and radio, TV & Podcast media. For more information about advertisement costs in print media and how we can help grow your business, contact us for a quote today!