You put a lot of time, energy, and resources into planning and executing your direct mail marketing campaigns. You might assume that your campaigns are doing well if you see an uptick in sales since they started, but the best way to determine their...
Customer retention is the process of keeping existing customers interested in your business so that they continue buying products or services from you. This is different than customer acquisition or lead generation because you have already...
Imagine your consumer in the morning, sitting with their cup of coffee and bowl of oatmeal. What are they doing? Watching the news on television? Flipping through the week’s newspaper? Or reading their favorite niche magazine? Whatever they’re...
Updating your nutritional supplement mailing list from time to time is imperative to the growth of your business. It’s an effective way to maintain strong brand identity and build recognition and loyalty. The more people see your brand name in...
It’s easy to get hungry for more customers when you notice your customer acquisition strategy working and your business growing. However, forgetting to ensure those customers stick around will mean more effort and frustration for you. A good...
A professional copywriter’s first responsibility is to grab the reader’s attention and keep it throughout the copy. Sometimes, that’s easier said than done. You could write the best copy, but if your ad doesn’t interest your readers (ie. isn’t...
Most marketing professionals today are well versed in the world of digital and print advertising. In fact, many professionals have switched their marketing efforts to the digital platform completely in hopes that they can reach a wider audience and...
On a very basic level, every business needs to focus on two main strategies to help them grow and thrive. Simply put, the strategy to getting new customers and the strategy to keeping your existing customers happy and coming back. In marketing...
Two of the most important strategies for any business are customer acquisition and customer retention. Converting leads and prospects into paying customers, and then nurturing and growing the customer relationship to prevent defection is paramount...
There are many ways for you to integrate your online marketing into a print campaign. By doing this “two-pronged” approach, you can get more accurate response tracking as your prospects will more likely visit the websites or landing pages you want...