If you want to effectively advertise your brand’s message and make yourself memorable and familiar, you need to reach consumers multiple times. Frequency makes you reliable and trustworthy, but it can also be a challenging task. If the frequency of...
There are many ways you can let consumers know about your products or services. You can use a variety of media, such as digital or print ads, and portray your message in different ways. When advertising in magazines and newspapers, the aim is to...
Do you work in an industry that is highly competitive, especially in an area that is very familiar with your type of product or service? Getting leverage might be difficult, but with competitive advertising, you can present yourself as the most...
If you are planning to run a comparative advertising campaign, there are many benefits to this strategy. It can make your company stand out in the marketplace and encourage consumers to choose your product or service over your competitors. However,...
Although there are many ways to advertise to your customers, print advertisements in newspapers and magazines remain a popular and common method for many businesses. However, how do you measure the success of your campaign? While digital...
Technology has had a dramatic impact on our world. It modernizes how information is accessed which means advertisers are faced with the challenge of how to improve their strategies to better reach and engage their customers. While there are several...
If you’re planning on taking your newspaper advertising to the next level this year, it’s important to consider every aspect of your ad, from font style to content. Every little tweak you make to connect with your customers better will be a step...
The print industry has been around for decades, and as far as industries go, it is one of the oldest. This can be a good thing and a bad thing for print advertisers. With a medium that has been around this long, there are sure to be rumors...
When used according to best practices and combined with a solid digital campaign, the right direct mail marketing strategies can take your advertising efforts to the next level. The world may be mostly digital at this point, but that doesn’t negate...
Print and digital media outlets typically offer two main types of advertising space to companies: premium advertising and remnant advertising Both are perfectly viable options that can help to grow and established brands reach their advertising...