by David Klein | Oct 7, 2021 | Magazine Advertising, Newspaper Advertising
We might live in the digital age, but the fact remains that the majority of Americans say print is the best way to read newspapers, magazines, and books. More than two-thirds of U.S. adults (68%) prefer print when it comes to reading books, with nearly the same amount...
by David Klein | Oct 6, 2021 | Blog, Magazine Advertising, Newspaper Advertising
One of the main goals of any advertiser is to reach their local communities. Unfortunately, many businesses, especially start-ups, are working on a very tight budget. This has caused many businesses to focus on digital channels like email marketing and social media to...
by David Klein | Aug 18, 2021 | Newspaper Advertising, Remnant Advertising
Digital media and marketing may be at the forefront of the advertising industry, but that’s not to say that offline marketing formats don’t bring any value whatsoever to your advertising strategies. Offline marketing is what many people in the younger generations...
by David Klein | Jun 23, 2021 | Magazine Advertising, Newspaper Advertising
Modern business owners seem to be under the misconception that the most effective or only way to adequately reach large target audiences is strictly through digital advertising. While it’s certainly important to have a robust digital advertising strategy in place to...
by David Klein | Jun 9, 2021 | Newspaper Advertising
Effective advertising campaigns are an essential component of building and sustaining a successful business. Without advertisements, your target audience members wouldn’t have any clue who you are, much less that your brand even exists. Moreover, they wouldn’t know...
by David Klein | May 13, 2021 | Newspaper Advertising, Remnant Advertising
You might think that in this predominantly digital age, print newspaper advertising is a waste of time and money. Actually, the opposite is true. Despite the fact that many members of younger generations tend to get their news and direct advertisements from digital...