by David Klein | Oct 20, 2021 | Blog, Magazine Advertising, Newspaper Advertising
If you have a small- to medium-sized business, there are some important things for you to consider when starting your print advertisement campaign. If you have never advertised before, you’ll likely have thousands of questions racing through your head from which fonts...
by David Klein | Oct 19, 2021 | Newspaper Advertising
For an advertisement in a newspaper or magazine to be effective enough to draw your audience’s attention and result in action on their part, it needs to have the right timing. To time an ad well, you must be aware of the various factors that could influence the...
by David Klein | Oct 18, 2021 | Blog, Magazine Advertising, Newspaper Advertising
Despite the fact that many companies today have decades of research and experience under their belts, many still make detrimental advertising mistakes that lead to loss of clients, lower sales, and a tarnished brand reputation. It’s easy to get caught up in your goals...
by David Klein | Oct 13, 2021 | Magazine Advertising, Newspaper Advertising
Print advertising through coupons has been a staple for many businesses before and during the pandemic. What began as coupons that needed to be cut out along dotted lines in newspapers and magazines is now a valuable way to attract customers and increase conversations...
by David Klein | Oct 12, 2021 | Newspaper Advertising
A successful print advertising campaign is nothing without the right placement, format, and content. Yet despite how many benefits there are to print advertising, many businesses still leave this platform on the shelf. The idea that newspaper ads are dead is a myth,...
by David Klein | Oct 8, 2021 | Magazine Advertising, Newspaper Advertising
Black Friday, the day after Thanksgiving, has become, without question, the single most important shopping day for U.S retailers. The entire four-day Black Friday weekend is the official kick-off to the holiday shopping season. And it can be a huge moneymaker for...