by David Klein | Dec 22, 2021 | Newspaper Advertising
Most marketing professionals today are well versed in the world of digital and print advertising. In fact, many professionals have switched their marketing efforts to the digital platform completely in hopes that they can reach a wider audience and give their brand a...
by David Klein | Dec 16, 2021 | Magazine Advertising, Newspaper Advertising
There are many ways for you to integrate your online marketing into a print campaign. By doing this “two-pronged” approach, you can get more accurate response tracking as your prospects will more likely visit the websites or landing pages you want them to instead of...
by David Klein | Dec 13, 2021 | Magazine Advertising, Newspaper Advertising
Advertising during the lingering COVID-19 crisis can continue to be a sensitive issue. On one hand, a company still needs to promote itself and its brand regardless of the climate. In fact, it could be said that throughout this unpredictable coronavirus pandemic,...
by David Klein | Nov 3, 2021 | Magazine Advertising, Newspaper Advertising, Remnant Advertising
Remnant ads in newspapers and magazines are a great way for a small business to gain exposure for a lower price compared to buying regular ad space. Remnant space is advertising space that the newspaper or magazine couldn’t sell at their regular rate well in advance...
by David Klein | Oct 29, 2021 | Magazine Advertising, Newspaper Advertising
The COVID-19 pandemic has not only changed the landscape for our lives in terms of physical contact with others, but it has also taken its toll on the economy as well. Companies have had to pivot their advertising strategies to cope with the pandemic and economic...
by David Klein | Oct 28, 2021 | Magazine Advertising, Newspaper Advertising
One of the key factors for success in any business venture is to successfully define, find, and reach out to your target audience. Depending on the type of business, products, and services you offer, you may have either a very niche or very broad target audience. As a...