by David Klein | Feb 21, 2022 | Magazine Advertising, Newspaper Advertising
If you are planning to run a comparative advertising campaign, there are many benefits to this strategy. It can make your company stand out in the marketplace and encourage consumers to choose your product or service over your competitors. However, doing this the...
by David Klein | Feb 18, 2022 | Newspaper Advertising
Although there are many ways to advertise to your customers, print advertisements in newspapers and magazines remain a popular and common method for many businesses. However, how do you measure the success of your campaign? While digital advertising lets businesses...
by David Klein | Feb 17, 2022 | Newspaper Advertising
Technology has had a dramatic impact on our world. It modernizes how information is accessed which means advertisers are faced with the challenge of how to improve their strategies to better reach and engage their customers. While there are several mediums to choose...
by David Klein | Feb 16, 2022 | Magazine Advertising, Newspaper Advertising, Uncategorized
If you’re planning on taking your newspaper advertising to the next level this year, it’s important to consider every aspect of your ad, from font style to content. Every little tweak you make to connect with your customers better will be a step toward gaining more...
by David Klein | Feb 15, 2022 | Magazine Advertising, Newspaper Advertising
The print industry has been around for decades, and as far as industries go, it is one of the oldest. This can be a good thing and a bad thing for print advertisers. With a medium that has been around this long, there are sure to be rumors circulating about the...
by David Klein | Dec 23, 2021 | Newspaper Advertising
A professional copywriter’s first responsibility is to grab the reader’s attention and keep it throughout the copy. Sometimes, that’s easier said than done. You could write the best copy, but if your ad doesn’t interest your readers (ie. isn’t targeting the right...