by David Klein | Oct 29, 2021 | Magazine Advertising, Newspaper Advertising
The COVID-19 pandemic has not only changed the landscape for our lives in terms of physical contact with others, but it has also taken its toll on the economy as well. Companies have had to pivot their advertising strategies to cope with the pandemic and economic...
by David Klein | Oct 28, 2021 | Magazine Advertising, Newspaper Advertising
One of the key factors for success in any business venture is to successfully define, find, and reach out to your target audience. Depending on the type of business, products, and services you offer, you may have either a very niche or very broad target audience. As a...
by David Klein | Oct 20, 2021 | Blog, Magazine Advertising, Newspaper Advertising
If you have a small- to medium-sized business, there are some important things for you to consider when starting your print advertisement campaign. If you have never advertised before, you’ll likely have thousands of questions racing through your head from which fonts...
by David Klein | Oct 19, 2021 | Newspaper Advertising
For an advertisement in a newspaper or magazine to be effective enough to draw your audience’s attention and result in action on their part, it needs to have the right timing. To time an ad well, you must be aware of the various factors that could influence the...
by David Klein | Oct 18, 2021 | Blog, Magazine Advertising, Newspaper Advertising
Despite the fact that many companies today have decades of research and experience under their belts, many still make detrimental advertising mistakes that lead to loss of clients, lower sales, and a tarnished brand reputation. It’s easy to get caught up in your goals...
by David Klein | Oct 13, 2021 | Magazine Advertising, Newspaper Advertising
Print advertising through coupons has been a staple for many businesses before and during the pandemic. What began as coupons that needed to be cut out along dotted lines in newspapers and magazines is now a valuable way to attract customers and increase conversations...
