by David Klein | Oct 14, 2021 | Blog
As you plan your marketing strategy for the rest of the year, it’s important to know how advertising influences brand awareness and drives audience engagement. It’s also important to know how your advertising choices can help you reach your profit goals. There are...
by David Klein | Oct 11, 2021 | Blog
Thanksgiving will be here before you know it, which means you should have already given your holiday marketing some thought. The holidays are the perfect time to improve your customer retention strategies by making a special promotion, offering a giveaway, or...
by David Klein | Oct 6, 2021 | Blog, Magazine Advertising, Newspaper Advertising
One of the main goals of any advertiser is to reach their local communities. Unfortunately, many businesses, especially start-ups, are working on a very tight budget. This has caused many businesses to focus on digital channels like email marketing and social media to...
by David Klein | Sep 13, 2021 | Blog, Direct Mail
Increasing website traffic is a core component of growing your online business. Most marketers tend to focus solely on digital marketing strategies such as SEO, PPC, email, optimized content creation, and social media marketing. There’s nothing wrong with that if...
by David Klein | Apr 13, 2021 | Blog, Direct Mail
Direct mail marketing is a marketing strategy that uses direct communication and information distribution to target existing or potential customers via mail outs such as flyers, pamphlets, and catalogues. Despite what most people under the age of 35 who grew up in an...
by David Klein | Jan 22, 2021 | Blog, Mailing List
With over 75,000 different lists on the market and unlimited creative strategies, it’s extremely important to use an experienced list broker to help navigate the mailing list environment. Lists are the least expensive part of a direct mail campaign so skimping here or...
