When it comes to effective marketing and engagement, email campaigns are still one of the most reliable channels. To maximize their impact, however, marketers need to understand how to track metrics like open rates, click-through rates (CTRs), and...
E-commerce businesses are increasingly turning to personalized direct mail as a powerful tool to increase sales. This is because it offers the opportunity to reach potential customers with personal and engaging content that resonates with them,...
In the world of e-commerce, retargeting is a crucial strategy for businesses to recover lost sales and convert potential customers into buyers. One approach to retargeting that is often overlooked is direct mail. In this article, we'll explore the...
In the world of advertising, there are a variety of strategies that businesses can use to promote their products and services. One approach that is often overlooked, but can be highly effective, is remnant space advertising. In this article, we’ll...
When it comes to email and direct mail marketing, segmenting your mailing list can be a powerful tool for increasing engagement and conversions. Segmentation allows you to tailor your messages directly to the needs of different types of customers,...
Mother's Day is an important holiday for not only moms but for businesses that promote sales online. While the traditional types of businesses—like florists and jewelers—have traditionally held sales during Mother's Day, there are lots of other...
Spring is the season of growth and renewal, which is why it’s a great time for businesses to reach out to their customers with direct mail campaigns. Direct mail campaigns are a great way to get your message out there and engage with potential...
Targeted mailing lists are a great way to reach your niche audience and get the most out of your marketing efforts. With a targeted mailing list, you can easily target your core demographic, which is essential for any successful business. Using a...
When creating a direct mail package, there are certain elements that are considered essential. An eye-catching headline, persuasive copy, and a compelling offer are all keys to a successful direct mail marketing piece. However, the call-to-action,...
As a small- or mid-size business, direct mail campaigns can be an effective and cost-efficient way to increase website traffic. Direct mail allows you to create a tangible connection with your customers, which can be very powerful when it comes to...