Many marketers are finding the cost of digital marketing skyrocketing in comparison to the rates they were paying just 4 or 5 years ago. This sentiment encompasses many forms of what would be considered “traditional digital marketing...
Blog
10 Email Marketing Trends to Follow in 2023
Some believe that with the growing popularity of social media messaging that email marketing is dead. But that couldn’t be further from the truth. In fact, according to a recent Statista report, email marketing revenue is expected to reach almost...
9 Tips for a Jolly Direct Mail Campaign This Holiday Season
The holiday season is a time when many people shop for gifts and decorations. It's also a great time for businesses to capitalize on this by running direct mail campaigns. The Christmas direct mail season is a prime time to be either mailing new...
E-mail Marketing Tips for a Successful Cyber Monday Campaign
Cyber Monday is one of the biggest online shopping days of the year, and email marketing is a great way to take advantage of the increased traffic. However, Cyber Monday can also be a busy time for consumers, so it's important to plan your email...
The Benefits of Newspaper Advertising vs. Magazine Advertising
Both magazine and newspaper ads are still highly regarded as effective mediums for print advertising. They each have their strengths when it comes to getting a message out to a specific audience, and both are still utilized by businesses both small...
Get Ready for Black Friday: Tips for Planning a Successful Direct Mail Marketing Campaign
If you're like most business owners, you're probably gearing up for a big Black Friday sales push. Direct mail marketing can be a great way to reach new customers and drive traffic to your store or website. But if you want to be successful, there...
What Are the Advantages of Print Media Over Electronic Media?
Many companies reject print media advertising, believing the digital age has given way to more efficient forms of marketing. But comparisons between print media and electronic media have shown that print media provides many incredible advantages....
Factors Affecting the Selection of Advertising Media
When you are preparing to advertise a new product or service, it’s important to consider the type of media to use. There are many benefits to using each different medium, but which one is right for your offer? The right option for you will depend...
8 Email Marketing Challenges and How to Overcome Them
Email marketing can be a great way to connect with customers and generate sales, but it can also be difficult to get right. There are many challenges that you can face when doing email marketing, such as getting subscribers, creating effective...
How to Track and Calculate a Direct Mail Campaign for Your Website
Do you want to learn how to track and calculate a direct mail campaign for your website? Direct mail marketing can be a great way to promote your business, but it's important to track the results of your campaign in order to determine its...