As a small- or mid-size business, direct mail campaigns can be an effective and cost-efficient way to increase website traffic. Direct mail allows you to create a tangible connection with your customers, which can be very powerful when it comes to driving more traffic to your website. In this article, we’ll discuss the six best ways you can use direct mail campaigns to increase website traffic in 2023.
1. Always Include Your Website Address
Direct mail campaigns should always include your website address, as this is the main way users will be able to connect with you online. Make sure it’s noticeable and prominent throughout the piece. While you can also include a QR code to make it easier for users to scan on their smartphone, you should never just use a QR code as some people will want to visit you on their PC or laptop.
2. Create a Special Offer to Visit Your Website
This could be a promotional code or an exclusive discount for product orders made online. Add a time limit to the offer and make sure it’s clearly marked as such. You can have the special offer hardcoded into a dedicated web page or landing page so that the special offer is already there for the user when they visit you online.
3. Make the Offer Available for a Limited Time
Creating a sense of urgency in any marketing package only increases the probability of a conversion. So, you want to have your offer available for a limited time. Make sure to put the expiration date on the direct mail piece and on your website. Using a countdown timer (a simple plug-in on most sites) that shows the time left on the offer is a great way to increase that sense of urgency.
4. Add a Great Call-to-Action
The call-to-action is an important part of any direct mail campaign. It should be clear, concise, and easy to understand. Make sure your CTA entices the reader to act and visit your website. A great way to do this is to hint at “further details” or an “exclusive invitation” only visible on the website.
5. Build a Landing Page for Your Direct Mail Campaign
Building a custom landing page for your direct mail campaign is an effective way to track the response rate. This allows you to measure the success of your campaign and make changes as needed in order to improve results. Buying a unique URL from a hosting company for the landing page to reside on is key to this as you want to make sure the website address printed on your direct mail is easy to read and access.
6. Monitor the Direct Traffic Through Google Analytics
Google Analytics is a powerful tool for website owners and can help you track the performance of your direct mail campaign. It will help you identify how many visitors came to your website as a result of your direct mail campaign, which is invaluable information when it comes to improving results.
Using these six methods, small- and mid-size business owners and marketing managers can increase their website traffic through direct mail campaigns in 2023. Direct mail is an effective way to reach potential customers, so take the time to create a campaign that will generate the results you’re looking for.
If you need help optimizing your direct mail campaign, talk to the experts at North American Media today. Contact us for a quote!