In the world of advertising, there are a variety of strategies that businesses can use to promote their products and services. One approach that is often overlooked, but can be highly effective, is remnant space advertising. In this article, we’ll...
When it comes to email and direct mail marketing, segmenting your mailing list can be a powerful tool for increasing engagement and conversions. Segmentation allows you to tailor your messages directly to the needs of different types of customers,...
Mother's Day is an important holiday for not only moms but for businesses that promote sales online. While the traditional types of businesses—like florists and jewelers—have traditionally held sales during Mother's Day, there are lots of other...
Spring is the season of growth and renewal, which is why it’s a great time for businesses to reach out to their customers with direct mail campaigns. Direct mail campaigns are a great way to get your message out there and engage with potential...
Direct-to-consumer (DTC) digital marketers face a range of challenges in today’s fast-paced and rapidly evolving digital landscape. Some of the main challenges include: Competition: With the growth of the DTC business model, competition has...
Targeted mailing lists are a great way to reach your niche audience and get the most out of your marketing efforts. With a targeted mailing list, you can easily target your core demographic, which is essential for any successful business. Using a...
When creating a direct mail package, there are certain elements that are considered essential. An eye-catching headline, persuasive copy, and a compelling offer are all keys to a successful direct mail marketing piece. However, the call-to-action,...
As a small- or mid-size business, direct mail campaigns can be an effective and cost-efficient way to increase website traffic. Direct mail allows you to create a tangible connection with your customers, which can be very powerful when it comes to...
If you're looking for an effective marketing strategy that will help you reach your target audience, direct mail prospecting is a great option. Here's why: With direct mail prospecting, you can personalize your messages and target your ideal...
Many marketers are finding the cost of digital marketing skyrocketing in comparison to the rates they were paying just 4 or 5 years ago. This sentiment encompasses many forms of what would be considered “traditional digital marketing...