These are unprecedented times that we find ourselves in and running a B2C business during these times is challenging. To be blunt, customers have concerns. They don’t know how the economy is going to fare the COVID-19 pandemic evolves and changes...
Advertising during the lingering COVID-19 crisis can continue to be a sensitive issue. On one hand, a company still needs to promote itself and its brand regardless of the climate. In fact, it could be said that throughout this unpredictable...
One of the greatest attributes of leveraging a direct mail marketing campaign is that it makes customers feel like they’re more in control over the type of messaging that they’re exposed to. If your goal is to generate more responses, then you need to implement enticing, engaging, and well-thought-out direct mail marketing strategies that speak directly to your audience members. Here’s how you can do just that.
Email marketing has long been one of the many cornerstones of the online dietary supplement and wellness industry. It can be especially useful when you work with the right dietary supplement emailing and mailing list provider to harness your full branding and outreach potential. The name of the game is informing as many people about the health benefits of your product as humanly possible. To that end, you need to expand your dietary supplement mailing and email list to include a group of diverse audience members who are in need of your product.
When you’re talking about the U.S. supplement industry, you’re dealing with a market estimated near $40 billion by some experts. And as awareness surrounding health continues to grow among the entire population (along with several other factors),...
Let’s get straight to the facts: Probiotic consumption is on the rise—seriously on the rise. In 2015 alone, the global probiotic market reached $401.0 billion and North America had the highest retail share of this market, generating $6.0 billion in...
It’s no secret that consumers today are more aware of their health than ever before. People of all ages are searching for ways to improve specific parts of their physical and cognitive health, and that search typically leads to some form of...
Customer acquisition is certainly an important aspect of managing a business, but it’s only actually a small portion of the equation. What could be more important than attracting and acquiring new customers? The answer is retaining your existing...
If you’re a marketer in the nutritional supplement industry, you better know your stuff. The supplement industry is hyper-competitive and is anticipated to continue growing at an aggressive compound annual growth rate (CAGR) of 6.2%...
It’s hard to escape the collective consciousness that has gripped so many Americans when it comes to their health. We watch fast-food commercials that speak about hormone-free meat. We go to restaurants that include calorie counts for each item on...