by David Klein | Nov 11, 2021 | Customer Retention, Direct Mail
Customer acquisition is certainly an important aspect of managing a business, but it’s only actually a small portion of the equation. What could be more important than attracting and acquiring new customers? The answer is retaining your existing customers and giving...
by David Klein | Nov 9, 2021 | Blog, Direct Mail
It’s hard to escape the collective consciousness that has gripped so many Americans when it comes to their health. We watch fast-food commercials that speak about hormone-free meat. We go to restaurants that include calorie counts for each item on the menus. And as we...
by David Klein | Nov 8, 2021 | Direct Mail
Direct mail requires two important “pieces” to work together in order to get the best possible results. The better those two pieces are the better your results will be. The mailing list is critical to success but so is the creative or mailing piece that is being used....
by David Klein | Oct 14, 2021 | Direct Mail
Coupons and discount codes are a great incentive to attract and retain more customers. Most modern businesses focus strictly on harnessing an online approach to offering certain promotions. While that certainly shows their prowess for advertising to specific...
by David Klein | Sep 13, 2021 | Blog, Direct Mail
Increasing website traffic is a core component of growing your online business. Most marketers tend to focus solely on digital marketing strategies such as SEO, PPC, email, optimized content creation, and social media marketing. There’s nothing wrong with that if...
by David Klein | Jul 26, 2021 | Direct Mail
Executing a successful direct mail marketing campaign takes a lot of knowledge, experience, and above all, planning. You put a lot of effort into acquiring new customers and retaining old ones. While it’s impossible to achieve the same level of success every single...
