by David Klein | Jul 14, 2023 | Direct Mail
When it comes to creating a successful direct mail campaign, selecting the right format is key to achieving a positive return on investment (ROI). While there are many formats to choose from, the most common and effective ones include postcards, letters, brochures,...
by David Klein | Jun 12, 2023 | Direct Mail
E-commerce businesses are increasingly turning to personalized direct mail as a powerful tool to increase sales. This is because it offers the opportunity to reach potential customers with personal and engaging content that resonates with them, making it a highly...
by David Klein | May 19, 2023 | Direct Mail
In the world of e-commerce, retargeting is a crucial strategy for businesses to recover lost sales and convert potential customers into buyers. One approach to retargeting that is often overlooked is direct mail. In this article, we’ll explore the creative uses...
by David Klein | Mar 15, 2023 | Direct Mail
Spring is the season of growth and renewal, which is why it’s a great time for businesses to reach out to their customers with direct mail campaigns. Direct mail campaigns are a great way to get your message out there and engage with potential customers. With the...
by David Klein | Feb 13, 2023 | Direct Mail
When creating a direct mail package, there are certain elements that are considered essential. An eye-catching headline, persuasive copy, and a compelling offer are all keys to a successful direct mail marketing piece. However, the call-to-action, or CTA for short, is...
by David Klein | Jan 23, 2023 | Direct Mail
As a small- or mid-size business, direct mail campaigns can be an effective and cost-efficient way to increase website traffic. Direct mail allows you to create a tangible connection with your customers, which can be very powerful when it comes to driving more traffic...
