by David Klein | Oct 21, 2021 | Blog
Companies use brand advertising to establish connections and build strong, lasting relationships with consumers. Brand advertising aims to help brands get long-term positive recognition through establishing brand identity, credibility, and loyalty with prospects. If...
by David Klein | Oct 20, 2021 | Blog, Magazine Advertising, Newspaper Advertising
If you have a small- to medium-sized business, there are some important things for you to consider when starting your print advertisement campaign. If you have never advertised before, you’ll likely have thousands of questions racing through your head from which fonts...
by David Klein | Oct 18, 2021 | Blog, Magazine Advertising, Newspaper Advertising
Despite the fact that many companies today have decades of research and experience under their belts, many still make detrimental advertising mistakes that lead to loss of clients, lower sales, and a tarnished brand reputation. It’s easy to get caught up in your goals...
by David Klein | Oct 14, 2021 | Blog
As you plan your marketing strategy for the rest of the year, it’s important to know how advertising influences brand awareness and drives audience engagement. It’s also important to know how your advertising choices can help you reach your profit goals. There are...
by David Klein | Oct 11, 2021 | Blog
Thanksgiving will be here before you know it, which means you should have already given your holiday marketing some thought. The holidays are the perfect time to improve your customer retention strategies by making a special promotion, offering a giveaway, or...
by David Klein | Oct 6, 2021 | Blog, Magazine Advertising, Newspaper Advertising
One of the main goals of any advertiser is to reach their local communities. Unfortunately, many businesses, especially start-ups, are working on a very tight budget. This has caused many businesses to focus on digital channels like email marketing and social media to...
