by David Klein | Nov 12, 2021 | Supplement Marketing
Let’s get straight to the facts: Probiotic consumption is on the rise—seriously on the rise. In 2015 alone, the global probiotic market reached $401.0 billion and North America had the highest retail share of this market, generating $6.0 billion in sales. What’s even...
by David Klein | Nov 11, 2021 | Supplement Marketing
It’s no secret that consumers today are more aware of their health than ever before. People of all ages are searching for ways to improve specific parts of their physical and cognitive health, and that search typically leads to some form of nutritional supplement....
by David Klein | Nov 10, 2021 | Supplement Marketing
If you’re a marketer in the nutritional supplement industry, you better know your stuff. The supplement industry is hyper-competitive and is anticipated to continue growing at an aggressive compound annual growth rate (CAGR) of 6.2% between now and 2020. In...