by David Klein | Feb 15, 2022 | Magazine Advertising, Newspaper Advertising
The print industry has been around for decades, and as far as industries go, it is one of the oldest. This can be a good thing and a bad thing for print advertisers. With a medium that has been around this long, there are sure to be rumors circulating about the...
by David Klein | Dec 23, 2021 | Newspaper Advertising
A professional copywriter’s first responsibility is to grab the reader’s attention and keep it throughout the copy. Sometimes, that’s easier said than done. You could write the best copy, but if your ad doesn’t interest your readers (ie. isn’t targeting the right...
by David Klein | Dec 22, 2021 | Newspaper Advertising
Most marketing professionals today are well versed in the world of digital and print advertising. In fact, many professionals have switched their marketing efforts to the digital platform completely in hopes that they can reach a wider audience and give their brand a...
by David Klein | Dec 16, 2021 | Magazine Advertising, Newspaper Advertising
There are many ways for you to integrate your online marketing into a print campaign. By doing this “two-pronged” approach, you can get more accurate response tracking as your prospects will more likely visit the websites or landing pages you want them to instead of...
by David Klein | Dec 13, 2021 | Magazine Advertising, Newspaper Advertising
Advertising during the lingering COVID-19 crisis can continue to be a sensitive issue. On one hand, a company still needs to promote itself and its brand regardless of the climate. In fact, it could be said that throughout this unpredictable coronavirus pandemic,...
by David Klein | Nov 3, 2021 | Magazine Advertising, Newspaper Advertising, Remnant Advertising
Remnant ads in newspapers and magazines are a great way for a small business to gain exposure for a lower price compared to buying regular ad space. Remnant space is advertising space that the newspaper or magazine couldn’t sell at their regular rate well in advance...
