by David Klein | Feb 17, 2021 | Direct Mail
Direct mail marketing is when a mail service delivers promotional printed material to a brand’s prospect audience. The goal of direct mail marketing campaigns is to use brochures, catalogs, postcards, newsletters, cards, and sales letters to get a brand’s message...
by David Klein | Feb 10, 2021 | Direct Mail, Mailing List
Direct mail marketing continues to play a significant role in the strategies of U.S companies to the tune of $45 billion each year. That’s a clear indication that not only is direct mail important, but that it works and companies realize the benefits of incorporating...
by David Klein | Feb 3, 2021 | Direct Mail
It’s no accident that direct mail has been able to stand the test of time. Even with the advent of digital technology and the social media craze, direct mail marketing still stands as one of the top methods for reaching consumers. The foundation for direct mail is...
by David Klein | Jan 22, 2021 | Blog, Direct Mail
Direct mail requires two important components to work together in order to get the best possible results. The better those two components fit together, the better your results will be. Both are critical; both are equally important to your success. These two important...