Direct mail marketing continues to play a significant role in the strategies of U.S companies to the tune of $45 billion each year. That’s a clear indication that not only is direct mail important, but that it works and companies realize the benefits of incorporating direct mail into their marketing campaigns.

North American Media has facilitated countless campaigns. We know how to develop direct mail strategies from the ground up, starting with providing a comprehensive list of prospects. Finding the right mailing list is the foundation of a successful campaign, so companies should take their time in choosing these lists before moving on to the next step.

In order to know if you are being presented with the right lists, you have to know how to ask the right questions. Asking the right questions will immediately alert you as to whether or not your mailing list provider is a partner you should be working with. Here are just a few of the inquiries you should be directing towards your potential mailing list provider.

Where Are They Getting Their Data?

Your provider should be transparent about where they have sourced their data. Taken one step further, these sources need to be verified. If for whatever reason your provider is not willing or able to give you this information, then you need to walk away immediately; this is the first sign that something is wrong.

How Accurate and Reliable Is Their Data?

Once they’ve confirmed the source of their data, you now want to know just how reliable that data is. Nothing will be 100%, but if you’re spending any money on a list, you need to know that the details are accurate and updated regularly. Sending mail to an incorrect address is a waste of your time and money.

Can They Provide You the Data That Prospects the Right People?

Efficiency is a must when executing any direct mail campaign. Your provider may be able to provide lists, but can they provide lists specific enough to reach your demographic? Response rates increase considerably when the Prospects are more in tune with the messaging, so it’s important your provider has enough variety in its lists to match your prospects.

We at North American Media pride ourselves on our ability to provide the most comprehensive lists in the industry. We’ve built our name on helping our clients reach the precise demographics they set out to prospect. And with mailing lists playing such a crucial role in the success of a direct mail marketing campaign, our clients have experienced much success using the lists we’ve provided.

You can contact us to learn more about our list management program and how this service can help increase revenue in your next campaign.

David Klein