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What to Do When You Have a Low Advertising Budget

by | Apr 20, 2022 | Remnant Advertising

Businesswoman reading a newspaper on a couch

When it comes to advertising, you don’t always need a lot of money to get your message out there. If you’re creative and strategic, you can make the most of remnant ad space to reach your target audience. Here are some tips for getting started.

What Is Remnant Advertising?

In order to understand how to make the most of your advertising budget, it’s important to first define what remnant advertising is. Remnant advertising is unsold or unbooked advertising space that is sold at a discounted rate in order to fill up inventory. This can include space on television, radio, print, and even digital platforms.

While remnant advertising can be a great way to get your message out there, it’s important to remember that you may not have as much control over where your ad is placed or how often it’s seen. As such, it’s important to have realistic expectations about the reach and effectiveness of your campaign.

Who Offers Remnant Ad Space?

Remnant ad space is typically sold by media outlets that have leftover inventory from campaigns that didn’t use all of their allotted space. This means that the ad space is often discounted, which can be a great way to save on your advertising budget.

Here are some common places to find remnant ad space:

  • Newspapers: Many newspapers offer remnant ad space, particularly for smaller ads.
  • Magazines: Remnant ad space is often available in regional editions of national magazines.

How Do You Get Remnant Advertising?

If you’re interested in pursuing remnant advertising, the best place to start is by reaching out to the sales representatives for your target media outlets. Let them know that you’re interested in remnant ad space and ask about availability and pricing. Be sure to have a budget in mind so that you can be prepared to negotiate if necessary.

Prepare Your Ad in Advance to Take Advantage of Remnant Advertising

When it comes to remnant advertising, timing is everything. Since these ads are typically sold at a discounted rate, they can go quickly. To take advantage of this type of advertising, it’s important to have your ad ready to go so that you can act fast when an opportunity arises.

Here are some tips for getting your ad ready in advance:

  • Know your budget: Remnant advertising is often sold at a discounted rate, but it’s still important to know how much you’re willing to spend. By having a budget in mind, you’ll be able to act quickly when space becomes available.
  • Have a clear message: Remnant advertising often doesn’t offer a lot of space, so it’s important to have a clear and concise message. Know what you want to say and be prepared to edit your ad down to the essentials.
  • Have multiple versions: It’s always a good idea to have multiple versions of your ad so that you can tailor it to different opportunities. This way, you won’t have to start from scratch every time a new opportunity arises.

Are Remnant Ads Good for Small Business Owners?

Here are some reasons why remnant ads may be a good fit for your business:

  • Remnant ads are often less expensive than other types of advertising, making them a good option for businesses with a tight budget.
  • Remnant ads can be a good way to reach a local audience. Many newspapers and magazines offer remnant ad space in their regional editions.
  • Remnant ads can be a good way to test out a new marketing campaign without making a major investment. By having multiple versions of your ad ready to go, you can tailor your campaign to different opportunities as they arise.

Contact North American Media for Remnant Space Advertisement

Although remnant advertising may not be the most glamorous form of marketing, it can be an extremely effective way to reach a large audience for a fraction of the cost. If you’re looking to increase your visibility without breaking the bank, consider using remnant space on reputable websites or publications. North American Media can help connect you with quality remnant space and get your ad in front of millions of potential customers. Contact us today to learn more!

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