Don’t let the decrease in annual direct mail pieces being sent deter you from including direct mail into your marketing plans. As a marketer, it should do the opposite and make you excited that because fewer pieces are going out, less clutter is present in the mailboxes of homeowners, which gives your piece a better chance to be seen.
You should know by now that all of the claims of direct mail being dead have been overblown and downright false. It’s still the most personal form of marketing, still easily measurable, and, when done right, can produce some high returns. So how do you get the best out of your direct mail campaigns in 2021? Here are the top five tips to help you get it right:
North American Media has been in the direct mail business for 30 years. We continue to thrive through changing environments and know how to best conduct a direct mail campaign to ensure the very best return on your investment. Contact us now and let us get started on improving your direct mail results for 2021.
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