If you have a small- to medium-sized business, there are some important things for you to consider when starting your…
For an advertisement in a newspaper or magazine to be effective enough to draw your audience’s attention and result in…
Despite the fact that many companies today have decades of research and experience under their belts, many still make detrimental…
Coupons and discount codes are a great incentive to attract and retain more customers. Most modern businesses focus strictly on…
As you plan your marketing strategy for the rest of the year, it’s important to know how advertising influences brand…
Print advertising through coupons has been a staple for many businesses before and during the pandemic. What began as coupons…
A successful print advertising campaign is nothing without the right placement, format, and content. Yet despite how many benefits there…
Thanksgiving will be here before you know it, which means you should have already given your holiday marketing some thought.…
Black Friday, the day after Thanksgiving, has become, without question, the single most important shopping day for U.S retailers. The…
We might live in the digital age, but the fact remains that the majority of Americans say print is the…