If you’re looking to market to your current customer base and appeal to new prospects, you may be in the market for some type of advertising campaign. While you may be leaning towards promotion through social media since that’s the most popular...
Millennials, Millennials, Millennials. The conversation for at least the last half-dozen years or so has been centered around how to cater to what has become the most prominent group in America, and ultimately the world. For marketers, Millennials...
Don’t let the decrease in annual direct mail pieces being sent deter you from including direct mail into your marketing plans. As a marketer, it should actually do the opposite and make you excited that because fewer pieces are going out, less...
Direct mail marketing is when a mail service delivers promotional printed material to a brand’s prospect audience. The goal of direct mail marketing campaigns is to use brochures, catalogs, postcards, newsletters, cards, and sales letters to get a...
Direct mail marketing continues to play a significant role in the strategies of U.S companies to the tune of $45 billion each year. That’s a clear indication that not only is direct mail important, but that it works and companies realize the...
It’s no accident that direct mail has been able to stand the test of time. Even with the advent of digital technology and the social media craze, direct mail marketing still stands as one of the top methods for reaching consumers. The foundation...
With over 75,000 different lists on the market and unlimited creative strategies, it’s extremely important to use an experienced list broker to help navigate the mailing list environment. Lists are the least expensive part of a direct mail campaign...
Direct mail requires two important components to work together in order to get the best possible results. The better those two components fit together, the better your results will be. Both are critical; both are equally important to your success....